Many people like making plans more than to take action. I am not only talking about outlining a story or novel, but pretty much all kinds of preparation for all kinds of activities. At times we can get obsessed with it, trying to get everything right.
It should be obviously that if you want to succeed with any sort of activity you need to plan ahead. Especially if you are self-employed and work online, you won’t get far without any sort of planning and strategy.